Inadequate Digital Identity Verification – The $95 Billion Wake-Up Call

“Good enough” digital identity is a growth killer.

A recent report by PYMNTS Intelligence, produced in collaboration with Trulioo, delivers a clear message: the era of “good enough” identity verification is over. Companies clinging to outdated or fragmented identity systems are paying a hidden tax on complacency, a 3.1% annual revenue drain, or nearly $95 billion globally every year.

The losses go far beyond fraud. They manifest as missed growth opportunities, false declines, regulatory exposure, and eroded customer trust, all symptoms of identity systems that were built for a pre-AI world but are now crumbling under its weight.

Challenges of Settling in Digital Identity 

According to PYMNTS, 96% of firms believe they can detect harmful bots, yet nearly 60% still report bot-driven fraud. This disconnect between confidence and capability highlights a critical truth: perception of security is not protection.

As AI-driven bots, agents, and synthetic identities proliferate, businesses relying on static KYC or one-off authentication methods are unknowingly slowing onboarding, frustrating legitimate customers, and opening the door to fraud.

At its core, the problem isn’t technology, it’s misplaced trust in “good enough.”

The Voice Channel: The New Frontline of Risk

Today, the voice channel has become one of the most vulnerable front doors for attackers. With the rise of deepfake voice cloning, AI-driven impersonation, and synthetic identity fraud, fraudsters can now bypass legacy verification systems that were never designed to authenticate the human voice.

This is no longer theoretical. Contact centres are being targeted daily by synthetic callers posing as customers, executives, or even internal agents, a social-engineering vector uniquely suited to the voice medium.

How ValidSoft Redefines Identity Assurance

At ValidSoft, we’ve long recognised what the market is only now waking up to: identity is the new perimeter.

Our AI Voice Security platform is purpose-built for this reality, bringing together:

• Real-time deepfake and synthetic-voice detection
• Advanced voice biometrics for true identity assurance
• Continuous, passive verification throughout every voice interaction
• A zero-trust voice architecture protecting calls, agents, onboarding, and transactions

This isn’t about adding friction. It’s about turning the most human of channels, voice, into the most secure and seamless one.

From Cost Centre to Growth Enabler

The PYMNTS/Trulioo report draws a critical line: organisations investing in global, intelligent identity platforms see faster onboarding, fewer false positives, and stronger compliance, transforming identity verification from a cost centre into a competitive differentiator.

ValidSoft has built this foundation from the ground up. Our focus on identity assurance, not mere verification, enables enterprises to rebuild trust, recover lost growth, and future-proof their operations in a threat landscape defined by AI.

The penny has finally dropped: identity is the core of security.
The question now is, will your organisation treat it as an afterthought or as a strategic asset?